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Lavender has a very distinct smell. Once you’ve smelled lavender, you will recognize it instantly. Overall, it has a floral scent, but one that is light and fresh, without being too pungent or overwhelming.

Warm wood scents stand out during the cold season, creating a cozy atmosphere for interior decor such as amber, sandalwood and sandalwood

The increasing prevalence of e-tail and retail experiences and the social influence of high fashion is changing the landscape of consumer packaged goods and therefore raising consumer expectations drastically.

Research has shown that scents play a big role in how the brain functions - and how you ultimately feel.